Our manifesto (lifted from “The Bootstrapper’s Bible” by Seth Godin):

We have initiative and insight and guts but not much money. We will succeed because our efforts and our focus will defeat bigger and better funded competitors. We are fearless. We keep our focus on growing the business- not on politics, career advancement, or other wasteful distractions.

We will leverage our skills for every department (content, marketing and support), yet realize that hiring experts can be the secret to our success. We will be a fervent user of technology, to conserve our two most precious assets: time and money.

Our size makes us faster and more nimble than any company could ever be. We will be persistent, consistent and willing to invest in the marketing of the website. We will honestly evaluate our own performanceWe are a laser beam.

Opportunities will try to cloud our focus, but we will not waver from our stated goal and plan- until we change it. And we know that plans were made to be changed.

We are in it for a long haul. Building a business that will last separates us from the opportunist, and is an investment in our brand and our future. Surviving is succeeding, and each day that goes by makes it easier still for us to reach our goals.

We pledge to know more about personal finance than anyone else. We will read and learn and teach. Our greatest asset is the value we can add to our readers through our efforts.Most of all, we’ll remember that the journey is the reward. We will learn and grow and enjoy every single day.

Our uniqueness lies in us being an online weekly and we can build on that difference by becoming a preferred site because of our passion for financial literacy and a warm, personal touch. The USP of this site will be “one stop personal finance site with better user experience”

Action plan to market the site and to increase the traffic is as under:

Ø       Financial Literacy workshops and seminars at

·    Corporate Offices·    Schools and Colleges·    Professional Colleges·    Cooperative societies

Ø       Advertising with Bloggers

Ø       Media exercise

Ø       Posters, pamphlets and banners

Ø       Inviting free registrations on our directory for financial advisors