Moneyoga is live with Stock Market analytics and investment strategies. Moneyoga will develop a systematic & disciplined approach to investing and trading in the Indian stock market. They also plan to decipher a slew of investment products: Stocks, Futures, Options, Rights issues, IPOs, ETFs, develop advanced analytics, create system-based investment strategies, and demonstrate proper money management, using techniques and implement overall portfolio risk management, using Futures & Options strategies.

I emailed Deepak Shenoy with a set of questions and despite his busy schedule, he gave some very succinct answers. Thanks Deepak and all the best.

1) Where did the idea come from?

We like fool.com but this one isn't from there, it's just a site useful to us.

2) Is there a research that you have done on the business model?

Business model - all the research points out that our model is flawed :) well, let's see.

3) Tell us how you go about constructing a  website like this once you have the idea?

We wrote the code. Kaushik and I coded in C# and ASP.NET (just two of us, no one else)

4) How did you actually build Moneyoga? (how much did it cost, where do you host, what did you need to do in terms of paperwork, coding, finding people, etc)?

Hosting wise: www.webhost4life.com, all I needed was a credit card.No people and all, just the two of us.

5) Capital is important for a venture like this, I feel. What are your Capex plans?

Capex - we put in our money and time, not much money - just a year's hosting costs actually.

6) What are your goals with Moneyoga? I mean the number of page views and the revenue targets.

Goals wise, we'd probably like a 100,000 page views a month to begin with, going to a million in a year.

7) Are you building something like a portfolio manager in your site? Other than analytics, why should a investor come to your site?

Yes, there are ideas for portfolio manager, analytics and strategies. They will get done over the next few months.

8) Are you thinking of building a community of disciplined investors within your site? If yes, how would you keep spammers away?

 Community : yes, forums: no. We don't intend to have a forum style discussion anywhere in our site. So no spammer problems.

9) How do you market Moneyoga?

WE don't market moneyoga. It markets itself.

10) What would you say to a young person who wants to do something entrepreneurial?

Go for it. Don't think too much about when and how. keep about 6 months to a year's kharcha in the bank, and try and get as much done as possible. You'll find your way out!

11) How enjoyable, frustrating has been the journey so far?

Oh I love the journey. It's incredible and the market's been great as well, so as some of our strategies started to work, we made money on the trades. Fabulous stuff.